About
Design
A love letter to Indian design for the modern world.
At All Things Sundar, we believe beauty isn’t just what you wear it’s what you carry, gift, display, and live with every day.
Born out of a deep appreciation for India’s rich art and craft traditions, we create contemporary accessories and home décor that feel both rooted and refreshing. Whether it's a printed handbag that tells a story, a tray that brightens your space, or a pouch that sparks a memory each piece is a celebration of colour, detail, and thoughtful design.
We work closely with Indian artists, printers, and small-scale artisans to bring you products that are handmade, heart-made, and designed to delight. From bold prints to subtle textures, every product carries a piece of India reimagined for today.
This is not just design. It’s Sundar beautiful, inside and out.
Mission
To make Indian art and design a part of everyday life through beautifully crafted accessories and décor — combining tradition with modern sensibility, and celebrating stories of craftsmanship, color, and culture.
Founder's Note
From Hemal Shah, Founder "All Things Sundar"
Growing up in India, I was always surrounded by color in our festivals, our textiles, our traditions, even in everyday life. I didn’t just see beauty in it; I felt it. And I knew early on that I wanted to create something that celebrated this beauty in a way the world could carry, gift, and live with.
All Things Sundar was born from this desire to take the essence of Indian art and culture, and reimagine it into products that feel fresh, functional, and full of soul. What started as a small collection of hand-illustrated trays and printed bags has grown into a design-forward brand rooted in craftsmanship, story, and style.
To me, Sundar isn’t just a word it’s a way of life. It’s in the hands of the artisan painting your tray, the precision in the stitching of your wallet, the quiet joy of discovering something beautiful yet practical.
Every piece we create is a blend of heritage and heart designed thoughtfully, produced responsibly, and made to bring a little more color into your world.
Thank you for being here. For supporting handmade, for valuing stories, for choosing art that lives with you.
Warmly,
Hemal Shah
Founder & Creative Director
All Things Sundar
